Creative Direction
As a creative director, I enjoy making visually striking images and moments. Drawing on my Art History and visual artist background, I enjoy the intricate details and processes of developing rich visual narratives.
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Having grown up in the bustling city of Lagos, Nigeria, I center community in my creative collaboration. A creative rule-breaker, I'm not afraid to push against the membrane of possibility, often merging seemingly unrelated ideas and patterns into cohesive and dynamic concepts.
VALLEY Magazine
I have served as the Creative Director for VALLEY since May 2024.
For each VALLEY Issue, I direct 9 photo shoots with accompanying video concepts for our Instagram and YouTube platforms, communicating my ideas to a community of over 40 creative individuals and 6 teams that comprise of Graphic Designers, Videographers, Fashion Stylists, Photographers, Set Designers, and Casting Directors.
Snippet from Garden of Empowerment, V'36 (Instagram @VALLEYMag)
The Process
This experience has deeply familiarized me with the creative birthing process.
For me, the moment starts with a mood board, or sometimes a dream.
A case study on 'Simulacrum'
Moodboard
Simulacrum explores a world where our digital avatars are a more legitimate self-definition than our physical selves.
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It is a critique of our cultural reliance on social media and technology in pursuit of being a perfectly curated avatar.
We desire the haptic nature of physical media
Graphic Design
I love leveraging Photoshop and Lightroom to bring life and color where previously undiscovered.
For me, the magic of image-making comes alive in the editing lab, where we exist somewhere between real and the fictitious.
Raw Image
Final Edit
Raw Image
Final Edit
Raw Image
Final Edit
Social Media Branding
Through my curation of the VALLEY Brand, we have established a reputation as an experimental and creative powerhouse, taking bold risks and expanding our reach through the implementation of sustainable business practices and a growing network of sponsors.
Access Africa Couture
What started as a roundtable conversation with my family has quickly snowballed into a growing fashion brand that utilizes African fashion and culture to reimagine fashion marketing and experience design in a contemporary lens.
As the Creative and Artistic Director of AAC, I co-create experiences that use unique approaches to marketing and outreach.
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We decided to host our first two fashion shows in community bookstores to create a new relational understanding of fashion as its own cultural archive and educational resource.
Our first show was held at For Keeps Bookstore, a community space that seeks to provide access to rare and archival text to the larger black population of Atlanta. Our missions unite in interethnic intimacy and bridging knowledge gaps in culture through unorthodox educational resources.​
​This fashion show also featured a Vignette that celebrates the cultural richness of African fashion and expression from the 50s, positioning our fashion show in a continued dialogue and tradition of cultural expansion through garments and physical presentation.
Cultural Immersion meets Experience Design in this Fashion Show, where event-goers become active stakeholders in the event through participatory audience engagement tactics, such as "spraying money," a Nigerian tradition commonly used for celebrations.
From styling to set design, I worked with a small team of 4 to create a fashion show experience that pushes new ideas of contemporary African identity forward through intentional Art Direction and Spatial Design.